by Andrew Pittaway Andrew Pittaway

Business cards make a statement about your business and go a long way in creating a powerful first impression. Most of the time, however, business cards land in the bin. In this article, we will look at 5 mistakes to avoid when you embark on your business card design.

1. Not Using Standard Size Cards

We all try out gimmicks to get ourselves and our business noticed. While your card can be creative, it is not always a good idea to use a non-standard size or shape for your card. Most professionals keep cards in their wallets and a different shaped card can be difficult to store and retrieve.

2. Use of Poor Quality Material

Often, to cut down on expenses, small business owners end up using poor quality material to print their business cards. This is especially so if you have engaged in a do-it-yourselves exercise for business card making. Make sure to use a sturdy stock for your business cards in order to convey a professional image to your prospective clients. Remember that printing is an important step in making your cards, which can either make or break an otherwise awesomely designed card.

3. Cramming Too Much Information

While you do want to talk about your business on your card and not just give your contact information, it is not a great idea to have a 100-word mission statement crammed onto your card. Instead, try to make a statement about your business that is no longer than 5 words.

4. Not Giving Enough Information on Your Cards

This is also a mistake that you should avoid. A prospective client should immediately be able to get information about your business as well as know how to contact you, as soon as he sees the card. Also, make use of the reverse of the card to provide some information that can be used by your clients in their day to day business. That way, you can be sure that your card will be used and retained for a longer period than your competitors’. The right amount of information is what you should aim to provide while you engage in making your business cards.

5. Using Unusual Colors in Your Design

While using colour can enhance the attractiveness of your card, you should use them judiciously. Too much colour can make your card look unprofessional and flashy, while a black and white card can be dull and boring. There are many pre-designed professional templates available for free download from the internet but your best bet would be to hire a professional graphic designer to create the perfect business card for you.

Keep these things in mind and avoid the 5 mistakes when creating your business cards.

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