Variable Data Printing

Variable Data Printing (VDP)


Wizardz uses PrintShop Mail = Mail merge, on steroids!

Variable Data Printing allows the personalisation of documents such as advertisements, direct mail pieces and flyers based on a recipient’s profile.

The big advantage of high speed digital printing is the flexibility of printing variable data, so that in a single print run you are able to vary the data for:

  • Niche specific marketing collateral
  • Individually personalized database printing (such as printing individualized statements, postcards, invitations, newsletters etc.)
  • Direct marketing
  • Sequential numbering on tickets
  • Barcode printing

PrintShop Mail makes personalized printing quick and easy!

Personalization printing benefits:

  • Personalized, relevant messages in your print communications increase readers’ interests, retention and learning of facts.
  • Compared to traditional mass mailings, personalized mailings will multiply response rates and revenue.
  • Create a long-term relationship with your clients and increase customer loyalty by personalizing your communications.
  • Leverage the real potential of your data by printing variable images and text based upon unique information on each individual recipient.

Business Applications:

  • Direct Mailings
  • Newsletters
  • Postcards
  • Certificates
  • Brochures
  • Business Cards
  • and so much more!

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